Business Summit



Creating the Ideal Grooming Salon

Teri DiMarino

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time- and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage.” High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

Dealing with “The Delusional Client”

Kelsey Ann Sexton

Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.

Living Your Cordless Life

Jill Hailey & Blake Hernandez

In this inspirational power hour, Blake and Jill will give insider secrets to the life you’ve always groomed for. They will share key details in starting several successful businesses and also the trials and tribulations of when to pull the plug on less than thriving endeavors. Blake and Jill will teach you how they analyzed market patterns and used free or low-cost technology to make their dreams a reality.

Know Your Worth

Malissa Conti-Diener

Groomers have all different skill levels and business types. In this seminar, you’ll learn how to reveal your true costs of doing business, as well as an understanding of the structure of how and why your prices are created uniquely for your business model. Pricing is one of the most often talked about topics between groomers. You’ll learn the facts about setting your business goals and how to achieve them though proper pricing techniques, and also how to raise your prices and how to easily educate your customers on why this is a necessary part of doing business.