Pre-Registration is Now Closed!

Programs are 20% higher at the door.

Click Here to Get the Pre-registration Pricing Form

Establishing Your Identity



Joshua Morales

Do you spend your days cleaning up dirty, matted dogs? Have easy maintenance trims become a way of life in your salon? Would you like to see more customers with dogs in great shape-wanting breed profile trims? Salons thrive on servicing a broad spectrum of clients, but when the scales are lopsided it may be time to evaluate your customers’ perception of you. Are you viewed as a shop that only does easy maintenance and shave-down trims-or are you identified as styling only show dogs? In other words, do your clients view you as a specialty or full-service business? In this thought-provoking seminar, Josh will discuss how to “establish an identity” that attracts the type of clientele you desire.