Groomer’s Business Summit: From Startup to Seasoned Professional



Teri DiMarino

Let’s face it, do we ever really know everything there is about running a business? There is always room for input, and this all-day, four-session summit will help answer some of the questions you may have about your business. From opening the doors and finding clients to hiring employees, recordkeeping, payroll and pricing, it is a daunting task just to keep your head above water and make a profit. And just when you think things are running smoothly, somebody throws a wrench into the works and things start going wrong. These four, one-hour classes are structured to educate and assist everyone, from the start-up to the seasoned grooming professional.

1) Creating the Ideal Grooming Salon:

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art, grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time and labor-saving equipment, effective storage by applying the art of utilizing vertical square footage. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

2) Marketing Your Business:

Who are you? What makes you and your business different from the others? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must, and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and defining your image to mission statements, business cards, brochures, advertising and internet, doing it right the first (or second) time will come easier after sitting through this seminar.

3) The Paper Chase:

Hiring and firing employees is never easy, and governmental regulations require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the fine detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

4) Pricing, Percentages and Profits:

Teri will share her business savvy and expertise on running a lucrative salon. What do I need to consider before setting my prices? How do I raise my prices? What are my margins? Am I making a profit? Why are my employees making more than me? These, and a lot more questions, will be answered to help keep your salon productive and profitable.